Business

CMS has proven experiences in the academic promotion of prescription drugs, market access and government affairs. The Group has established a comprehensive, complete, professional and mature academic promotion system consisting of medicine, marketing, sales, commerce, retail, quality management and supply chain management. Over the past two decades, with its compliant, professional and efficient academic promotion system, the Group has established professional brand images and achieved good sales records for a number of quality branded products in China. As at 30 June 2020, sales of the Group’s existing products has covered approximately 57,000 hospitals and medical institutions, and mostly covered major therapeutic departments in Grade-A tertiary hospitals in China.

Since 1998, the Group has recruited fresh graduates with bachelor or master degree in Medicine and Pharmacy from medical or pharmaceutical universities in China, and established a professional and compliant promotion team with strong execution capability through its well-developed internal training system. Meanwhile, some professionals from the management team have medical work experience, so they understand the medication patterns of Chinese patients and are able to develop precise product promotion strategies and efficiently implement the strategies. As at December 31, 2019, the Group has about 3,100 professional academic promotion staff.