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Direct Academic Orientated Promotion Model
 

The Group mainly markets, promotes and sells nine products under the Direct Academic Orientated Promotion Model. Under this model, we use our own sales and promotion team and employ academic, physician-oriented approach to promote and sell products to physicians and medical practitioners directly. As at 31 December 2011, our Direct Network had nearly 1,200 marketing and promotion professionals and more than 300 distributors which in charge of logistics, and the network penetrated almost 8,600 hospitals.

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